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Thursday, June 24, 2010

Discussion #2

When a person puts a company's ad on their web page, they usually will receive some sort of monetary compensation for the amount of clicks on that particular ad they receive within a certain time period.
Click Fraud is when a person, automated script, or computer program abuses this by clicking on their own ads by creating a legit web user and manipulating their site visits and receiving more money than they should.
Google has reportedly lost over $1 Billion due to click fraud & have been working on measures to fix it including sharing information with other ad companies about users they suspect may be doing this and creating online forums to discuss other ways ad companies can work together to help fix the problem.
I believe Google should fight this as much as possible because it is dishonest and unethical for anyone who attempts to abuse this.

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