Discussion Question #4

I believe companies can use social media to help them w/ their PR (Public Relations). It allows CEO's of companies to let users send them comments on their business & it gives them a simple medium to respond. In this article, I found that Loic Le Meur, CEO of Seemic, uses much of his twitter to respond to people's comments on his company.

I know from personal experience, that Matisyahu, a musician, was scheduled to play at a festival on the coast of MS a few months ago. My friend missed his act due to weather & she tweeted him that she was very sad he could not play at the festival that weekend. He sent her a Direct Message asking for her address & some personal info & he mailed her 2 VIP passes to a show in Atlanta to make up for her missing his show.

These are just a few examples of how a company or business can use simple measures to ensure the happiness of their customers.